About Us
Vision
To become a leading and trusted multi-sector business group in East Africa, recognized for sustainable agricultural value chains, high-quality industrial and consumer products, responsible investment, and meaningful community impact.
Mission
To empower local and international markets by manufacturing, distributing, and trading premium agricultural outputs, food commodities, and industrial goods while creating lasting value for customers, partners, employees, and communities.
Values
We are one company, one team. We believe that our success as a unified enterprise is just as important as individual achievements.
What We Do
01.
Global Trade
Connecting Ethiopian agricultural commodities and industrial products with international buyers and suppliers.
02.
Manufacturing
Developing modern agro-processing and manufacturing capabilities to create greater value from local resources.
03.
Wholesale & Distribution
Moving essential food commodities and consumer products efficiently across regional markets.
04.
Logistics
Providing dependable transportation and supply-chain solutions supported by an integrated distribution network.
05.
Real Estate
Developing commercial and residential properties designed for Ethiopia’s growing urban economy.
Join us on this journey, and experience the world of trade with a partner who values quality, trust, and Integrity.
Our Core Values
Integrity
We conduct business with transparency, accountability, legal compliance, and honesty.
Innovation
We continuously improve our manufacturing, agricultural, logistics, and commercial operations.
Quality Excellence
We strive to deliver products and services that meet rigorous regulatory and market expectations.
Reliability
We value consistency, dependable supply, and timely delivery.
Our Journey
From Legal Practice to Diversified
Enterprise
2011 — Foundation
2011 — Foundation
Ketema Diro W. establishes a dedicated law office in Bekoji.
2016 — Industrial Entry
2016 — Industrial Entry
Launch of Bekoji Dairy Milk Factory.
2018 — Commercial Expansion
2018 — Commercial Expansion
Entry into large-scale wholesale trading of cereals and essential food commodities under Amen General Trading Company.
2020 — Headquarters Relocation
2020 — Headquarters Relocation
Corporate headquarters move to Adama, strengthening access to major commercial and logistics corridors.
2021 — Distribution Partnership
2021 — Distribution Partnership
Appointment as an exclusive Oromia distribution agent for Phibela Industrial products across the Arsi Zone Union and Asella.
2024 — Global Trade Integration
2024 — Global Trade Integration
Formation of Amen K General Trading PLC, dedicated to international import and export operations.
2026 — Industrial Scaling
2026 — Industrial Scaling
Planned commissioning of an edible oil manufacturing facility in Adama.















Years of Growth
Professionals
Multiple Business Sectors
2030 Vision
Why to Choose Us?
Built on Experience. Driven by
Reliability. Focused on Long-Term Value.
01. Integrated Supply Chain
From sourcing and processing to logistics and delivery, we coordinate the supply chain to provide reliable and efficient solutions.
02. Quality You Can Trust
We apply careful sourcing, cleaning, grading, and quality-control practices to deliver products that meet demanding market requirements.
03. Strong Local Network
Our established relationships with farmers, cooperatives, suppliers, distributors, and institutions give us strong access to Ethiopia's markets and resources.
04. Global Market Access
We connect Ethiopian commodities with international buyers while leveraging global supplier networks to bring essential products and equipment into Ethiopia.
05. Reliable Logistics
Our transportation and distribution capabilities enable efficient movement of goods and help ensure consistent, timely delivery.
06. Long-Term Partnership
We focus on building lasting relationships through transparency, responsive service, competitive solutions, and a commitment to creating value for every partner.












